Housam Najjar
Lifecycle, Demand Gen & Growth Marketing Leader
I build marketing programs that connect audience insight, lifecycle strategy, buyer intent, and great creative to measurable pipeline and revenue.
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Impact by the numbers
Q1–Q2 2026Attributed pipeline across email, nurture, ABM & lifecycle
Influenced opportunities
Attributed closed-won revenue across 47 deals
Pipeline from ABM email and paid social
ABM leads generated over six months
Weekly email sends across 40+ campaigns
Metrics reflect Q1 and Q2 of 2026 only, based on available campaign reporting, attributed pipeline, influenced opportunities, revenue influence, and closed-won reporting tied to each program. Attribution models and scope vary by campaign.
Featured Work
Programs built to drive revenue
A selection of programs built across lifecycle, ABM, demand generation, and integrated campaigns. Each project covers the business problem, the approach, and the attributed impact.
Case Study
A 90-day lifecycle plan
An interactive walkthrough of how I approach the first 90 days of a lifecycle and demand program — from data foundation and segmentation to ABM activation and revenue reporting.
Customer Journey Map
I don't just run campaigns. I build the journey.
Explore how I've built programs across the full funnel, from first touch through retention and expansion.
Stage 1 of 6
Prospect
Create awareness and identify intent
Programs & experience
- Integrated demand generation campaigns
- ABM and intent-based targeting
- Content syndication
- Newsletter acquisition
- Paid and owned campaign support
- Audience segmentation
- Website and landing page conversion
Relevant tools
Outcomes
2,500
Leads generated in six months via intent data & CDP programs
~$4M
Pipeline contributed by those programs
Signals
Audience & campaign strategy built on buying intent
My focus: Find the right audience before simply increasing volume.
The common thread? I connect strategy, systems, messaging and revenue across the entire customer journey.
Expertise
The full revenue marketing stack of skills
Deep specialization across the disciplines that connect audience, technology, and creative to measurable growth.
Lifecycle Marketing
Stage-based programs that guide buyers from first touch through expansion and advocacy.
Demand Generation
Full-funnel demand engines that balance reach, efficiency, and qualified pipeline.
Account-Based Marketing
Tiered, orchestrated ABM that focuses spend on the accounts most likely to close.
Email & CRM
Segmentation, automation, and deliverability across Eloqua, Marketo, and SFMC.
GTM Strategy
Positioning, segmentation, and launch motions aligned to how buyers actually buy.
Marketing Operations
Clean data models, scalable workflows, and a martech stack that actually connects.
Sales & Marketing Alignment
Shared definitions, SLAs, and rituals that turn two teams into one revenue motion.
Measurement & Attribution
Closed-loop reporting that ties every program back to pipeline and revenue.
Marketing Stack
Fluent in the tools that run modern GTM
Hands-on across the platforms that power lifecycle, demand, ABM, and revenue operations — and opinionated about how they fit together.
About
I'm a revenue-minded marketer who genuinely loves figuring out how the pieces fit together.
For me the fun part is the puzzle: how a specific audience thinks, which technology actually moves the needle, what creative earns attention, and how sales carries it across the finish line. When those click into place, growth stops feeling like guesswork.
I've spent my career in B2B, building lifecycle and demand programs that leaders can point to on a revenue dashboard. I care about the craft, but I care more about the outcome — pipeline, velocity, and revenue the whole company can feel.
Away from work, the title I'm proudest of is dad to two. I'm a lifelong sports fan, a serious sneakerhead, and unapologetically into all things nerd. On a free weekend you'll probably find me at a gaming convention or digging through a card shop for the next grail.
How I think about the work
- Audience insight beats clever tactics — every time.
- Marketing and sales should share one number.
- Great creative and clean data are not a trade-off.
- If you can't measure it, you can't scale it.
Off the clock
Career Journey
Where I've worked
A chronological look at the companies and teams that shaped my path across fintech, mortgage, and HR SaaS.
2016 — 2018
CashCall Mortgage
Marketing technology & campaign operations.
2018 — 2022
loanDepot
Lifecycle, CRM & email marketing at scale.
2022 — 2023
Zenefits
Demand generation & lifecycle marketing for HR SaaS.
2023 — 2026
TriNet
Demand generation, ABM & integrated campaigns.
Zenefits was acquired by TriNet, and I was merged onto the Demand Generation team.
Experience
A career built around revenue
10+ years of experience across B2B SaaS, HR technology, and financial services, building programs tied to pipeline, revenue influence, and funnel progression.
- September 2022 — Present
Demand Generation Manager
TriNet
Own demand generation, lifecycle, ABM, nurture, email, and integrated campaign execution across HR SaaS, PEO, compliance, events, and customer education programs. Influenced 239 opportunities and contributed $5.5M in attributed pipeline. Rebuilt the Weekly RoundUp newsletter into a demand generation channel that improved open rate from 7.7% to 20.6% while reducing send volume approximately 70%. Built ABM campaigns across Demandbase, 6sense, and Unity CDP, generating approximately 2,500 leads over six months and nearly $4M in pipeline.
Demand GenLifecycleABMEloquaSalesforce6senseDemandbase - December 2018 — August 2022
Marketing Manager
loanDepot
Owned customer engagement, nurture, email, and lifecycle marketing programs across mortgage education, lead nurture, customer communications, and promotional campaigns. Managed lifecycle and CRM campaigns in Salesforce Marketing Cloud across segmentation, journey logic, QA, deployment, reporting, compliance, and optimization. Supported cross-channel messaging across email, SMS, push, and in-app communications in a highly regulated financial services environment.
LifecycleSFMCEmailSMSCRMCompliance - August 2016 — December 2018
Marketing Manager / Marketing Technology Project Manager
CashCall Mortgage
Supported marketing technology, campaign operations, and project management across mortgage marketing initiatives. Managed marketing technology projects and supported Salesforce Marketing Cloud implementation and campaign execution. Led a team of three software developers supporting marketing systems, automation, and internal workflow improvements.
Marketing OpsSFMCMartechProject Management
Contact
Let's build something that actually drives revenue.
Whether you're hiring senior marketing talent or want to compare notes on lifecycle and demand, I'd love to connect.