Priority Account ABM Campaigns
Built and supported account-based marketing campaigns using Demandbase, 6sense, Unity CDP, email, and paid social to reach priority businesses with targeted messaging — generating approximately 2,500 leads and nearly $4M in pipeline over six months.
Leads generated over six months
Attributed pipeline
ABM platforms activated
Challenge
The business needed a more focused way to activate high-value accounts rather than relying only on broad demand generation. The challenge was turning account data and intent signals into practical campaign execution that Sales could act on.
Approach
The strategy connected account targeting, intent data, email messaging, paid social, and Sales follow-up into a coordinated ABM motion — rather than running each channel independently.
Strategy
- Built audience targeting and segmentation using Demandbase, 6sense, and Unity CDP.
- Developed email messaging and paid social activation aligned to account-level signals.
- Created campaign logic that connected target account selection to downstream follow-up readiness.
- Partnered with Paid Media, Marketing Ops, Sales, and RevOps to align on account selection and messaging.
Execution
- 01Activated ABM campaigns across Demandbase, 6sense, and Unity CDP simultaneously.
- 02Ran email and paid social plays targeting ICP-aligned contacts at priority accounts.
- 03Built Salesforce campaign tracking to measure lead generation, pipeline attribution, and Sales follow-up.
- 04Iterated on audience segmentation and messaging based on engagement and pipeline performance.
Metrics reflect available campaign reporting, attributed pipeline, influenced opportunities, revenue influence, and closed-won reporting tied to each program. Attribution models and scope vary by campaign.