AAA Email Communications System
Designed and quality-assured a nine-email communications system spanning travel offers and welcome journeys, with responsive presentation, reusable components, and client-aware production standards built in from the start.
Email experiences delivered
Travel campaign redesigns
Welcome-series emails
Gmail clipping threshold for every email
Challenge
AAA needed a polished email system that could support both promotional travel communications and a welcome journey without becoming a collection of one-off templates. The work also had to survive the inconsistent rendering realities of Gmail, Outlook, Apple Mail, and mobile inboxes.
Approach
The solution treated email as a product system: establish reusable layout primitives, preserve the source copy and offer details, make the hierarchy easy to scan, and QA the rendered HTML against the constraints of real inbox clients before delivery.
Strategy
- Created a reusable email component system for navigation, hero content, offer cards, CTAs, legal copy, and responsive layouts.
- Structured the work across three travel campaign redesigns and a six-email welcome series.
- Maintained source-accurate copy, offer details, deadlines, CTA labels, and legal language while improving hierarchy and usability.
- Built responsive behavior for desktop and mobile email widths using email-client-safe patterns.
- Established a repeatable QA process covering Gmail clipping, Outlook compatibility, image attributes, VML buttons, preheaders, and dark-mode metadata.
Execution
- 01Developed and reviewed nine rendered email experiences across the travel and welcome programs.
- 02Audited the generated HTML for unsupported CSS, image sizing, structural fallbacks, media queries, and accessibility basics.
- 03Removed Outlook-risky image cropping behavior and replaced an incompatible translucent divider treatment with a solid fallback.
- 04Added dark-mode color-scheme declarations and verified all templates remained below Gmail's 102KB clipping threshold.
- 05Visually checked affected templates at desktop and mobile widths after the compatibility fixes.
Metrics reflect available campaign reporting, attributed pipeline, influenced opportunities, revenue influence, and closed-won reporting tied to each program. Attribution models and scope vary by campaign.